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- September 16, 2021, 12:48
Nowadays, people have everything they need. It becomes more difficult to surprise them. That’s why applications try to include as many services as they can to attract users. Super apps gained popularity in Asia, but their influence can be seen in the West. In this article, you will learn what super applications are and why they are so groundbreaking.
What Is a Super App?
Super application is essentially one-stop shops for a variety of virtual goods and services. The most advanced ones, like the Chinese applications, WeChat and Alipay, combine online chat, social networking, markets, and services (such as delivery). A super app offers just one application, one sign-in, and exceptional user experience for almost any product or service a customer may desire or require.
The Rise of Super Apps
Owing to their flexibility, super applications have swiftly become embedded in users’ daily lives. In China, it is not uncommon for a WeChat user to arrange a meeting via instant messaging, book dinner reservations, buy movie seats, hire a cab, and pay for all of their transactions using one app. WeChat is a messaging app with over a billion monthly active users.
Gojek
In its early years, Gojek, an Indonesian company, operated as a bike-riding service app. Now, it provides about 20 services, ranging from on-demand grocery delivery to hyper-local delivery to finance.
Rappi
Rappi bills itself as Latin America’s one-stop shop. The Columbian-based business supplies everything on-demand, including groceries, food, prescriptions, clothing, and gadgets. Rappi began as a grocery and food delivery app. The company has since expanded its offerings to bike rentals, travel, and bill payments.
Strategies Behind Every Successful Super App
Payment services, credit, and rewards capabilities, along with numerous services such as ride-hailing, food delivery, social networking, and ecommerce, are the key features that truly distinguish an app as “super.” Here are the three main strategies behind successful super apps:
A Strong Core Use Case
Alipay was founded after Alibaba’s users faced obstacles while shopping using their bank accounts. As a result, Alipay was created to increase customer and merchant trust. It temporarily kept the money paid by the customer as a third party. The vendors were paid after the buyers had certified that the goods were received in an acceptable condition.
Robust Payment System
Gojek launched Go-Pay to counter the lack of a reliable payment system with finance management options. A robust payment system is crucial to reducing friction because the user cannot complete a transaction without it. Within ten years, Go-Pay covered 30% of all electronic money transactions in Indonesia. It keeps tabs on your transactions to track your expenditure and better manage your finances.
Third-Party Partners
The respective app or third-party programs provide an ecosystem of app services. For instance, WeChat runs several apps which are built on top of its ecosystem.
Final Thoughts
Super apps have become a growing trend in several industries in just a few years. The key to a successful super app is to provide users with ease and simplicity. From discovery to purchase to fulfillment, business leaders must find methods to streamline all parts of the purchasing process.
Super apps fundamentally change our interactions with them through speed and quality. Grapherex offers multiple services in one app, such as an end-to-end secure chat based on the Signal protocol, a digital crypto wallet, and a crypto exchange service. The app enables users to avail maximum usability and maintain security through a single app.
